Whether dealing with alternative asset classes or alternative transaction structures, we are at the forefront of this flourishing area of the property sector.

Involved since the early days, we have the knowledge and expertise to service the market’s growing appetite for alternatives.

Developing alternative structures.

As well as offering clients an exceptional understanding of the sub-sector, Prime Alternative has the experience to assist in structuring innovative deal structures.

We are one of the country’s leading agencies specialising in alternative structures. Some of the tools include forward funding’s, ground leases and income strips.





Experienced and established.

Along with its sibling company Prime Retail, Prime Alternative is part of Prime + Partners, a group of 100% privately held commercial real estate companies.

By leveraging highly diverse expertise, Prime + Partners is building a group of specialist brands capable of delivering on increasingly niche client briefs the length and breadth of the UK.

Contact Nick Short or Rob Johnston for any further questions
or possible business partnerships.


0207 016 2050


PrimeAlternative, 33 Broadwick Street
London W1F 0DQ