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Welcome to Prime Alternative

A niche investment agency specialising in alternative property, long income and employing innovative transaction structures.

Along with its sibling company Prime Retail, Prime Alternative is part of Prime + Partners, a group of 100% privately held commercial real estate companies servicing select private sector clients.

Professional | Private | Personable

focused on alternative assets and structures
Over £300m
of long income transacted in Q1 2022
>30 Years
(WAULT of deals completed)
Over 80%
of deals agreed and completed off market

Leading the alternative sub-sector

Prime Alternative was established to cater for growing demand in alternative property and structures.

Newly establishing itself as a UK CRE Asset Class, alternative property is defined as anything falling outside the traditional sectors of Retail, Office or Industrial. 

Our Experience
Case Studies
See More

Contact Nick Short or Rob Johnston for any further questions
or possible business partnerships.


0207 016 2050


PrimeAlternative, 33 Broadwick Street
London W1F 0DQ