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Welcome to Prime Alternative

A niche investment agency specialising in alternative property, long income and employing innovative transaction structures.

Prime Alternative is a 100% privately held commercial real estate business servicing private sector clients.

Professional | Private | Personable

focused on alternative assets and structures
Over £1bn
of long income transacted since 2019
>30 Years
(WAULT of deals completed)
Over 80%
of deals agreed and completed off market

Leading the alternative sub-sector

Prime Alternative was established to cater for growing demand in alternative property and structures.

Newly establishing itself as a UK CRE Asset Class, alternative property is defined as anything falling outside the traditional sectors of Retail, Office or Industrial. 

Our Experience
Case Studies
See More

Contact Nick Short or Rob Johnston for any further questions
or possible business partnerships.


0207 016 2050


Prime Alternative
1 Warwick, 1 Warwick Street
London, W1B 5LR